Realigning Medicine

What the book is about

A practice that fits you, not the industry

Realigning Medicine is written for healthcare practitioners who are building their own practices and running into the same wall: a business model that does not match their values, and a field full of coaches who never actually ran a clinic. It is part memoir and part field guide, and it does not pretend the author had it figured out from the start.

Through my own early failures, botched marketing, financial mistakes, and hard lessons, the book lays out a framework for a practice that is profitable, meaningful, and genuinely your own. It asks you to stop copying what everyone else is doing and define what success actually looks like for you, then gives you the reflective exercises and practical strategy to recalibrate both the emotional and the financial side of the work.

What it covers

Inside

• Reconciling the clinician and the business owner
• Finding an ideal patient by clinical fit, not demographics
• Pricing, rates, and the burnout that underpricing creates
• Marketing through patient education instead of the pitch
• Leading a team without losing the reason you started

Keep reading

Companion essays

The book has an ongoing companion series of essays, written in real time from inside the practice.

Read the companion essays About the author